Advertising your business can be very expensive and sometimes it might be way out of your budget if you are starting as a freelancer or small business. But if you are clever enough, there are many ways you will be able to promote your enterprise for free. Let’s focus on top ten advertising ways you can advertise your business for free.
It does not matter whether you target local or global consumers, your business website must clearly explain what you are doing. It should be attractive, easy for navigation and in searching. So in your website you must include how you focus on your goal, the content quality, how easy it is to be used by a large audience, how well it is communicating the brand identity, how SEO it is, the integration and usage of social media channels and the mobile internet users.
Starting a blog can also help your organization to get its name by followers and it can be defined as a way to be connected with customers in a direct way. But a key factor in blogging is you should always update the blogs frequently.
Press releases can be also done via many websites available in the internet. Examples for sites which will help to generate publicity via press releases are 24/7 Press Release and PRLog.
By email marketing, you are able to let people know about the special offers. But you should be nice on this process. By adding a form for sign-up to the website and using services like Campaign monitor and MailChimp, you will able to make this activity a success.
You can also put up media on Flickr and Youtube. Youtube is free way you can use in order to distribute videos which are promotional as well as creative. But a simple ad will not do the job. You should put content that people want to view more and which are relevant to the business. Flickr profile will give you one place to compile all the photos related to the business and it will provide a way to link back to your website.
You can get your business listed in the directories. You must submit the business you own to the main web directories. This will result in generating traffic from the directories directly and it will be a good support to improve the link popularity of the business. And this will be ranking the business in search engines in a major way.
Also you can verify your listing on Google+ Local. This is previously known as Google Places. If you register the business with Google Places, it will be displayed more easily in Google Searches and also in Google Maps. In order to do this, you just have to fill a form. By the confirmation process of Google, they will verify your business. Verification is usually done by a snail mail or phone call.
Another way to advertise your business for free is by attending the local networking events and building connections.
The last method is guest posting in a site that belongs to some other person. A great way to get your business exposed is by writing a blog for a site.