Vintage is used to refer to objects that were produced more than twenty years back and those that have preserved certain prerequisites functional, aesthetic, or qualitative so that they can effectively represent the magnificence of an age through time. This representation has a deeper marking to some iconic trait of a specific historic moment of design, costumes, and fashion influencing and involving current lifestyles. Vintage style in today's understanding is a style of design that is strongly stirred by the past tendencies considering the use of certain graphic elements and colors.
In general, vintage advertising design is a reflection of the tendencies, characters, advertisements, styles and other features of the past events and it is a strongly emotional design which in certain ways is involved in the story of every human being which stir up feelings of melancholy and nostalgia. The user is always intrigued and attracted by the objects and graphic elements that provide evidence of our evolution process irrespective of the years they have lived.
The recurring elements in vintage advertising
There are elements that are most recurring in vintage advertising and they include;
Paper effect and background effects
Paper effects and background graphics the age of plastics had not yet began in 1950s and 1960s. The shopping bags used then were fabrics mainly made of raw cotton and other products were packed in cardboards and other material. With this, the paper played a major role, the papers effect which gets torn or worn out or even changes its color to yellow when old and the same case applies to old post cards, pictures in cuttlefish effect or the black and white, stamps and newspapers. These are commonly used elements in vintage advertising.
Objects of an epoch:
Old automobiles like the Volkswagen Bug, old radios, old model television sets are mostly used together with Vespa images. Like it is in the grunge style, various graphic elements can be used to satisfy one's whims and the most significant is that they all represent the past and are commonly used in vintage advertisements.
Posters, advertisements, and packages
Posters of classic movies, advertisements such as household goods, food products, cafes, and packages that were most common very many years back are commonly used in vintage advertisements
Pin-up and sexy girls
Pictures of girls with provocative looks, always in stilettos and bikinis are often used. Pin ups are very easy to spot with a variety of retro designs since they are some kind of mascots in the vintage design.
Newspapers and magazine of the age style
There is a widely used graphic style in web design that is based on the fundamentals of old newspapers with a retro typography combined and black and white color or turned yellow with time combined.
Old style or Calligraphic fonts
The major part of retro or vintage design uses typography based on calligraphic fonts which give an informal or a more realistic imprint compared to the modern fonts with which it is difficult to integrate with other design styles