According to marketing experts, the recommended amount to spend on advertising is 2-5% of the gross sales. But if you are a person who just thought of starting your business, you will not have a big money to spend on the advertising. But still you can think of inexpensive ways to reach your potential customers in order to advertise your business. Some steps in order to do this as follows.
The first step in order to advertise a new business in a best way is writing about the business and the industry related to it. The business owners can take the support of trade publications and local publications for this. You can search for local publications like newspapers, coupon guides or books, association newsletters and trade publications. You can also write for blogs which are focusing on your business industry. Sending press releases to the local newspapers can be also done.
The second step is teaching a class. The municipalities are holding various classes for their residents such as how-to classes, music classes and fitness classes. So what you need to do is searching whether the local government is holding classes related to business ownership, operating a business or anything associated with business practices. And then also ask how you can teach that class. Local chambers of commerce are holding these types of classes most often. You can inquire with them also.
Use the internet in order to advertise your business. Even though it seems as a good idea, many business owners do not use it thinking their ads will be lost among thousands of information in the internet. You can use a pay-per-click marketing which is offered by social networking sites and the search engines. Facebook ads are using about nine filters in order to target their customers for about 1 dollar each day. The website design software is also a good option to be selected and it is not expensive. In Internet there are templates which are offered and they do not require designing or programming knowledge. The web hosting services are providing website designs and self-publishing for low costs.
Print advertising is the next step in advertising. It is not always required to buy a quarter page advertisements in a large-market newspaper; you can place your ads in coupon guides and small curriculum newspapers. Rather than being in a large newspaper, your advertisement can be highlighted in these.
Another way you can advertise the business is by sponsoring an event. By performing these activities you can get exposed to a larger crowd and you will be able to help to the community or a cause. Printing and distributing fliers is also another method you can follow. This will be a great method if you have little money to advertise. The flier can be made by using more colors, unique and catchy phrases in order to grab the attraction of customers. A part time employee can be hired to distribute these fliers as the effectiveness of fliers is related with the range of distribution.