If you are starting as a freelancer or small business, advertising your business can be very expensive and sometimes it might be way out of your budget. There are many ways you will be able to promote your enterprise for free if you are clever enough. Let’s focus on advertising ways you can advertise your business for free.
Your business website must clearly explain what you are doing whether you target local or global consumers. It should be attractive, easy for navigation and in searching. You must include how you focus on your goal, the content quality, how easy it is to be used by a large audience, how well it is communicating the brand identity, how SEO it is, the integration and usage of social media channels and the mobile internet users in your website.
In order to be connected with customers in a direct way starting a blog can also help your organization to get its name by follower. You should always update the blogs frequently which is a key factor in blogging.
Via many websites available in the internet press releases can be also done. Examples for sites which will help to generate publicity via press releases are 24/7 Press Release and PRLog.
You are able to let people know about the special offers by email marketing. But you should be nice on this process. You will able to make this activity a success by adding a form for sign-up to the website and using services like Campaign monitor and MailChimp.
On Flickr and Youtube you can put up media. In order to distribute videos which are promotional as well as creative Youtube is a great and free way that you can use. But don’t think a simple ad will do the job. You should put content that people want to view more and which are relevant to the business. Flickr profile will give you one place to compile all the photos related to the business and it will provide a way to link back to your website.
In the directories you can get your business listed. To the main web directories you must submit the business you own. It will be a good support to improve the link popularity of the business because it will result in generating traffic from the directories directly. And this will be ranking the business in search engines in a major way.
You can also verify your listing on Google+ Local also. This is previously known as Google Places. In Google Searches and also in Google Maps it will be displayed more easily if you register the business with Google Places. You just have to fill a form in order to do this. They will verify your business by the confirmation process of Google. Verification is usually done by a snail mail or phone call.
Attending the local networking events and building connections can be another way to advertise your business for free.